The Cancer'n'Roll Foundation's new campaign, following the slogan 'No Rak'n'Roll without percentages', points out that it needs percentages to work - but different percentages than it may seem. The foundation needs exactly 1% of tax to help its wards get through cancer. A specially brewed non-alcoholic craft beer called 'KRS 0000 338 803' will help draw attention to the campaign.
The announcement of the campaign and the launch of 'KRS 0000 338 803' coincides with World Cancer Day. With its activities, the foundation wants, among other things, to convince people to say out loud that you can get through cancer, you can live well and even happily with it. Cancer is becoming an everyday reality. Increasingly, the question is no longer if, but when the diagnosis will be made. Thanks to medical advances and increasing public awareness, cancer can be treated as a chronic disease. So it is time to change the way we talk about cancer and try to live with it, for example by enjoying gatherings with loved ones.
Helping to break the taboo associated with the foundation's activities this year is a slogan that turns to percentages. Rak'n'Roll emphasises that you need percentages to be happy, but in a different way than we might think. - 'The foundation does a lot of important, interesting and just plain cool activities for cancer patients and cancer prevention, but of course we need publicity to make these activities more widely known,' he says. Jacek Maciejewski, Brand Guardian of the Rak'n'Roll Foundation. This year, we took advantage of the courtesy and expertise of the brewery Other Barrels. The result was a non-alcoholic beer. With this, we point out that we need the percentages, but not the ones in the beer. For us, 1% is the basis for funding our outreach activities. There is no Rak'n'Roll without percentages," emphasises Maciejewski.
For more information see The Rak'n'Roll Foundation