The K.I.D.S. Foundation, Children's Hospital Innovators Club, is once again responding to the needs of parents of young patients. This time, together with the Nurofen brand, it presents the podcast "Pacjenciaki", created for parents who are looking for information and help on health among the youngest. The guests of the podcast are people with vast experience and real experts in their field - both doctors and specialists from foundations and companies related to medicine. The first episode entitled 'Patients in the ED' with special guest Aneta Gorska-Kot, an experienced doctor specialising in paediatrics, debuted on Wednesday 28 February 2024.
The podcast 'Pacjenciaki' is created for parents who want to broaden their knowledge on issues related to their child's physical health, mental health but also well-being. It addresses issues such as the child's illness, the stress of the treatment process, pain or hospital visits in a holistic way. It will enable it to provide parents with basic knowledge on prevention and child health, as well as preparing them for a stay in a medical facility. The interviewees in the 'Pacjenciaki' podcast will also present the hospital world from the 'behind the scenes' perspective of the parent, doctor, medical staff and young patients. This will help listeners gain a greater awareness and sensitivity to the situations around them during their hospital stay.
The programme will be hosted by the charismatic and skilled in his field Matthew Sieradzan, better known as Mr Nurse. He is a nurse and paramedic who, on a daily basis, spreads health-related knowledge in a humorous manner via his social media profiles, as well as talking about everyday hospital life. The guest for each episode is someone who has practical experience in their field. In addition to paediatricians and medical staff with many years of experience working with children, people from the private sector as well as foundations will also share their knowledge.
The first episode of the podcast debuted on Wednesday, 28 February 2024. Thanks to the extensive experience of the programme's guest, Dr Aneta Gorska-Kot, it is a real treasure trove of knowledge about a visit to the ED. In the episode, a parent can find out, among other things, what a stay in the ED is like, how to prepare their child for it and what is worth taking with them. Further episodes will appear every fortnight. The podcast is available on streaming platforms Spotify and YouTube.
The project was created with the support of the MSL and Publicis Worldwide agencies, which have been actively cooperating with the K.I.D.S. Foundation for years. The MSL agency is in charge of PR communication, while Publicis Worldwide is responsible for preparing the concept of the podcast, the name, the script, creative supervision of the recordings and editing.
Nurofen is a partner of the podcast.