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Chronic lymphocytic leukaemia is most often diagnosed in people over 65 years of age. The course of the disease varies greatly. In some patients, it is slow and the leukaemia does not require treatment for many years; in others, treatment starts soon after the diagnosis is established. Survival times for patients with the aggressive form of PBL can vary between 3-4 years. The vast majority of patients take the news of the leukaemia diagnosis very badly.

The aim of the campaign 'It takes a bit of luck. Stories of patients with diseases haemato-oncology" is to create public awareness of haematooncological diseases and support the patient group by presenting the stories of people who manage to lead active, normal lives despite their illness.

As part of the project 'It takes a bit of luck. Stories of patients with diseases haemato-oncology" eight photo essays were created with sufferers, depicting their lives, their struggles with leukaemia and the change it has brought to them.

The patrons of the campaign are the Dr Clown Foundation, the PBS Association (Help Patients with Chronic Myeloid Leukaemia), the Together in Disease Foundation and the Consilium of Patients with Blood Cancer Patients Patron of the campaign is Janssen.